February 20, 2017

Marketing Executive in Columbia Asia in Ahmedabad

Marketing Executive in Columbia Asia in Ahmedabad

Job Description

Responsible for the generation of increased revenue from the Corporate, Insurance segment and other institution driven segment to group of hospitals within the city.
Lead the vertical in a particular market & continuously drive excellence in this segment

Main Job Tasks:
- Develop comprehensive marketing plan for the corporate segment in conjunction with Marketing Manager
- Define the objectives from the corporate and insurance segment, evaluate the business opportunities and translate them to clear-cut working plan
- Develop clear definition of broad sub-segment within the corporate segment and define approach to drive benefits from each of these sub-segments
- Work with Marketing manager to build resource plan and ensure efficient, clearly defined usage for desired benefit

Marketing to corporate and third party insurers:
- Build database of key corporations and insurance companies & establish close knit marketing contact to continuously excel contribution from this segment
- Ensure efficient working system within the hospital for smooth flow of corporate and insurance patients, work with finance, customer care to drive efficient service delivery
- Drive innovative programs among corporations and large institutions to build organization visibility
- Tie-up with key service providers in pre-insurance business & ensure continuous stream of revenue among set of hospitals in the market

Insurance business and innovative products:
- Identify opportunities and gap in insurance offering and derive innovative insurance products for co-marketing with the set of hospitals within the region that will enhance value for all associated stakeholders
- Develop contacts with direct insurance companies to ensure tight control on price being offered

Community Programs:
- Lead the initiative of Community Cards within the immediate neighborhood, drive enrollment and membership
- Run effective outreach program among identified schools

Preventive Healthcare:
- Work the plan to drive preventive health-check programs
- Coordinate with internal consultant identify opportunities of promoting preventive healthcare program

Other responsibilities:
- Receivables coordination with finance for corporate tie-ups and TPAs
- Internal consultant coordination for health camps and talks among corporate organizations
- Ensure key corporate accounts being served exclusively and tracking mechanism in place
- Continuous evaluation and tracking on non performing Corporate
- One point contact for TPA, Insurance and corporate customers along with Customer care team

Recruiter Contact Information

Recruiter Name: Shweta
Contact Company: Columbia Asia
Telephone: 91-80-40211000
Address: Plot No 221/222, Habaitpur Road, Thaltej, Ahmedabad - 380054
Website: www.columbiaasia.com